Company Info

It all began in 2000 in Frederiksberg. I was and still am a blacksmith, and considered myself a fairly ordinary family man with a wife, baby on the way and transportation needs.

That year our first child was born – Peter. When expecting a child, most people probably recognise an almost euphoric urge to get ready for the baby – painting the nursery, assemble the crib, etc. I made a cargo bike copy. Peter was born and the exciting day came when Peter and his mother had their first test drive in the cargo bike. The trip was short and ended abruptly colliding with a road sign.

Peter’s mother exclaimed: “The bike is unstable, it’s not me driving it, the bike is driving me, Peter must never again sit in this dangerous bike!”
Something radical had to happen before Peter could go on the road with his mum again. I thought, turned it all upside down and made a rear wheel driven cargo bike.
Wiser now, this time I also involved Peter’s mother in the design process of the new cargo bike.

Eventually we developed a set of requirements for the future perfect transport bike – and the result was as follows:

• It should be practical, consumer-friendly and beautiful
• It should last at least 10 years
• It should be robust and easy to repair
• It should be easy to manoeuvre, and remain stable
• The transport box should be solid, secure and spacious with room for my two kids
• All kids should be able to be securely fixed
• The price should be affordable for ordinary people.

It was by chance that we started a company with own production

When friends and acquaintances heard that we were to make a new bike, they all ordered one.

I decided at the time to weld frames for 12 bikes so as to have enough for everyone.
When you make one bike, you use the principle of remaining materials. However, when making 12 bikes it is necessary to buy new bike parts and materials. This meant that the bikes had a price. Unfortunately, our friends would not pay for a bike. How do you sell 11 bikes? ”Den Blå Avis”! (a Danish classified-ads paper) But they would only sell bikes if they had a frame number. We requested permission from the Police to stamp frame numbers on the bikes, but to get this permission, we had to be VAT registered – therefore we set up a company.

We named the company partly after our son, Peter. It became ’Peter Pedal Bicycles’. The bikes sold quite quickly and I proudly thought: ’if more people want a bike, I will just make some more!’ As soon as I delivered a bike, a new order came. I was working at a small blacksmiths in Vanløse. This meant that I could not fill the workshop with bikes, so they were made in sections, which were eventually assembled in our private garage beneath the flats where we lived in Frederiksberg.

Customers wanted to view and collect their bikes in Frederiksberg

With 20 bikes in the garage in Frederiksberg, we soon outgrew the space. We therefore rented a warehouse in Albertslund serving as a showroom and collection point.

But customers did not want to travel out to Albetslund to collect or test drive the bikes. I then used to transport the bikes home to Frederiksberg, where customers could collect and test drive the bikes there.

The garage was now only used for storing bikes for demo and ready-made bikes.